As more than three-quarters of all consumers now shop online, any business needs to have an online presence. Choosing the right platform for your online store can be a hassle if you’re new to the galaxy of eCommerce.
However, selling on WordPress is one of the most popular options because of its versatility and variety- you can paint your universe.
Here are five reasons why you should choose WordPress for your eCommerce store.
1. Customizable Themes
WordPress allows for customizable themes, which is one of the primary reasons why so many sellers choose the platform. A WordPress theme is a vetted design that will create the overall look and feel of your site. Most of these themes are designed to integrate easily with commerce tools, especially those created for WooCommerce.
While there are a lot of options for themes, some eCommerce plug-ins have created their own themes. This makes it easier for sellers to know that their tools are going to work together nicely and that upgrades will be synchronized. They also maintain the ability to be customized as needed by sellers.
There is a huge selection of eCommerce compatible themes on the site. ThemeForest, the largest marketplace of themes on the entire platform, contains lots of options for building attractive stores.
While not all of the themes are free, and some have a learning curve for anyone jumping into WordPress for the first time, most offer so many customization options that it’s hard to resist. This makes things much easier for small businesses without a massive budget for building and maintaining their website, one of the essential aspects of selling today.
2. Easy To Configure Payments
With WordPress tools, it’s easy to configure payments and shipping. Many of the plug-ins are built for just this kind of thing.
WordPress developers know that one of the significant obstacles for small business owners looking to move into the world of eCommerce was always accepting payments. That’s why they’ve built so many versatile and powerful solutions.
The standard WordPress dashboard, you can access basic information, set your store’s name, set processing information, tax rates, and even create coupons.
Every plug-in works a little differently, but the shared goal is to create an intuitive and easy to learn the way to sell. Most of the settings are ready to go out of the box. However, many states will require customer service, privacy, and shipping pages that give detailed information to all of your potential customers.
3. Easy to Add New Product Data When Selling on WordPress
While a growing business is exciting, the daily administrative chores of adding new products, information, and images aren’t.
There’s a lot that can go wrong as you add each product and give it an ID. Many shopping cart plug-ins, however, are able to make your life a little easier.
Several solutions allow for batch importing of data. This means that you’ll be able to add multiple new items and products at once. Rather than go through the slog of adding the green, brown, red, large, small, and medium variations of a single product, the software does it for you.
Product weight is another important piece of information for you to keep shipping costs down. By calculating weight and size, you can estimate shipping costs much more accurately. Most plug-ins will calculate this information automatically.
All told, your inventory will be carefully managed so that you’re always aware of what you have in stock. You can even find out what’s sitting in customer shopping carts, abandoned, and waiting for a reminder to complete their orders.
4. Make Order Processing a Breeze
Online order processing is an arduous process for small brick and mortar businesses, which is why many don’t offer it. However, small online businesses live and die by their order processing. Processing and shipping orders are easy with WordPress
When orders come in, you can easily print invoices, process payments, issue refunds, and send updates without hassle. Most tools offer user-friendly ways of managing your orders.
Expect the best from your eCommerce dashboard. You should be able to search for orders and customers easily.
You should be able to make internal notes on each order in case you have a drop shipment company taking care of portions of the order. Changing orders should also be accessible, as any consumer has the right to be fickle.
At the end of every quarter or year, you’re also going to want to be able to download orders, compare your costs, check shipping rates, and even send thank you emails. Getting all of this information should be just a click away.
5. Grow At Your Own Pace
Regardless of which solution you choose, it should grow with your business. Small stores can easily manage their orders with standard plug-in dashboards. However, over time, you’re likely to need more advanced features to allow for multichannel inventory management or the ability to handle high-volume orders.
Technology is vast, expect expanded functionality from whatever plug-in solutions you choose in the web galaxy.
WordPress developers might require extra costs for these upgrades, but it’s good to know they’re there if you need them. Even if you’re just starting out, don’t choose a solution that will limit your expansion.
Selling on WordPress Sets You Up for Growth
If you want to ensure unstoppable growth for your business, selling on WordPress is the way to go. The platform is the ultimate canvas for businesses of any size to grow and to thrive.
Ready to get started Jedi master? Follow our guide for tips.